Why SEO Should Not Be Overlooked

In the past years, though the digital landscape has gone through a dramatic transformation, SEO continues to be an important and effective marketing strategy. While a great SEO strategy has more than a few advantages, here are the top 5 to help you realize as well as remember why SEO is remarkable:

More Traffic

Those who rank on top of the search engine results get most of the clicks and impressions. Therefore, when you belong to the top positions, this can lead to considerable increase of traffic for your site. SEO is focused on coming up with informative as well as keyword related title tags and meta descriptions that appear in the result pages. Descriptions and optimized tags help boost click through rate, which in turn increases qualified web traffic.


SEO gives results that can be tracked and quantified, whether your site is eCommerce or non-eCommerce, therefore there is no need to worry with regard to ROI. SEO agencies have the ability to track almost all aspects concerning their strategy including increase in traffic, rankings and conversions. Their analytics are comprehensive enough to be able to get down to the greatest detail to see demographic data, as well as other engagement metrics for users who interacted with your site. When it comes to eCommerce sites, SEO agencies are able to see the paths taken by users to accomplish a sale along the line to the keyword used in searching for you before making a purchase. Non-eCommerce sites can credit values to their lead conversions such as a filled-out “contact us” forms and that way, determine the value of their SEO strategy.

Cost efficiency

SEO is considered as among the most cost-efficient marketing strategies since it focuses on online users who are searching for your products/services. Its inbound nature allows businesses to save money as compared to outbound strategies that use cold-calling. Though cold-calling is still effective, the leads it generates costs 61% higher than an inbound strategy such as SEO generates. In addition, SEO targets users searching for products/services such as the ones you are offering. Therefore, the traffic from SEO is more qualified than most marketing strategies, letting companies save on costs.

Boost Site Usability

SEO not only makes your site easier to navigate for search engines, but also for users. SEO rearranges the architecture as well as the links of your site to make it easier to find and navigate the pages in it. Search engines can crawl your site to find pages with ease, and at the same time, users can easily find the information they need on your site.

Brand Awareness

Ranking on top brings about remarkable impressions, so when your website is found on the top positions of the result pages, this gives more exposure for your website. In addition, when you are on the first page for your targeted keywords, users will associate your brand with these keywords. It also instills trust because companies that appear on the first page of the search engines are considered to be more reputable. When your content and pages rank high in the search engine, users are more likely to associate with your brand and read your content.

What You Should Get When You Hire an Integrated SEO Agency

The importance of SEO especially in improving rankings and increasing leads really cannot be ignored. Every business needs a strategy that lowers marketing costs, but at the same time one that maximizes results and a good SEO marketing strategy can do this for your business. But to get it right, you might need to get assistance from an SEO agency to help you leverage your brand. An integrated agency is always a much better choice because it means that you can get everything that you need from one vendor greatly reducing on costs and time needed to make your SEO strategy work for the business.

Digital marketing has become very reliable but to enjoy positive results you must get it right, even with the nitty-gritties; a holistic approach to search engine optimization is what you deserve and your agency should be able to offer you just this. Here are some of the SEO services you should be able to enjoy when you select a reputable agency to handle your marketing needs.

1. Consultation – SEO consultation is very important because it helps you have a solid understanding of the approach and what results you should expect. Using your specific online aspirations and goals, your agency should be able to put good ideas together to achieve results. The consultation builds a foundation to formulate plans that are tailor made to serve your specific needs as a client.

2. Analysis and technical audit – By scanning your site, the agency will be in a position to identify areas that could be improved on to increase search rankings and better user experience. Areas such as call-to-action are often overlooked and a few changes, therefore can go a long way in improving conversion rates. The audits will also ensure that metadata is used on every page and that no technical issues are bound to crop up and that internal linking is done evenly across all the web pages. An SEO analysis will help build a list of highly searched keywords and also filter them as appropriate to ensure that your business website remains relevant.

3. Web development – If you need a new website put up or the existing one revamped to make it better, your SEO agency will be able to do this for you. Professional web development ensures that nothing is left to chance and that everything included in the web is well-balanced so you have a professional look and a site that is easy to use.

4. Content creation – Choosing all the right colors and graphics for your business website is not enough if the content is poor. An integrated SEO agency breathes life to your website by creating relevant and valuable content and also ensuring that it remains updated so it keeps the website interactive. Regularly updated sites are also better ranked.

5. Social media integration – Social media can be extremely transformational when properly used in an SEO strategy. Your agency will be able to come up with the best integration strategies so that social media works effectively in marketing your brand.

Link Building Tips That Actually Work

Building links for your website is necessary – it’s one of the best ways to get more traffic, while at the same time boosting your ranks in search engines. This isn’t always so simple, though. It all comes down to your available resources and the industry you’re in. In most cases, you will have to work diligently and aggressively to generate high-quality links pointing to your website – keyword here is high-quality. You don’t to risk losing your spot because you were desperate enough to create links on sites that are spammy. If this is the path you’re on, then it’s time to reach out to professionals at an SEO agency.

The Simplest Way to Build Links

One of the best ways to build links for your website is using content. There are a number of ways you can pull this off, such as by creating an infographic, white paper or how-to guide. The idea here is to make content that is high-quality and informative, so that people will want to link to it. Seems simple enough, and in some cases it is. However, you’re going to need to consistently push out these assets, so they continue to generate backlinks to your site.

Let’s look at some of the ways SEO services help companies build links.

Guest Blogging

This is normally an effective way to get backlinks to your site, but Google has been cracking down on those who abuse this tactic by submitting low-quality content overstuffed with anchor text. So if you decide to use this, focus on creating riveting posts that reputable websites would be willing to link to. An SEO agency can be used to develop content for your link building campaign.